The Engine
You run the business. We run everything around it.
You didn't start your business to answer phones, chase reviews, and wonder why Google sends customers to someone else. Mountaintop runs all of it — so you can do the work you're actually good at.
How the engine runs
Every step between someone needing you and booking you.
Each step feeds the next one. You see the booking; the engine does everything in front of it.
Someone needs you
They search Google or Bing, open Apple or Google Maps, or ask ChatGPT, Gemini or Perplexity who is good nearby.
Where it starts
They find you
Your site comes up, loads fast, and answers what they wanted to know.
Site Care
They get in touch
A call, a text or the form — whichever they reach for first.
Site Care
Someone answers
Every time, day or night, and books them straight into your calendar.
Alex
They leave a review
One tap sends the ask, and the reviews you get go onto your site.
Marketing + Social
And then it starts again. Every review, post and page we add gives Google and the AI assistants more reason to put you forward next time someone searches — so the first step gets easier the longer it runs.
One login
Everything the business runs on, connected and in one place.
This is the whole point of it. Not ten tools in one browser tab — your CRM, your phones, your marketing and your books all hanging off the same customer record, so nothing has to be joined up by hand.
Usually
Ten tools. Ten logins. Ten bills.
- QuickBooks
- Payroll
- Inventory
- The scheduling app
- Business texting
- The answering service
- Social scheduler
- Review tool
- Website host
- Email marketing
Each with its own password, its own bill and its own support line — and none of them talking to each other. The customer who called on Tuesday is in one, the invoice is in another, and joining them up is your job.
We run it
- WebsiteAsk for any change and watch it go live.
- Phone & textsEvery call answered and transcribed, every missed one texted back.
- MarketingPosts across your channels, before and after they run.
- ReviewsSend a request, see what came back.
- ResultsCalls, enquiries and bookings — and what they came from.
- BillingOne plan, one invoice, cancel from the same screen.
We connect what you already use
- Your CRMWhatever your practice or business already runs on — a Dentrix or an Open Dental, a ServiceTitan or a Jobber. Your team keeps working where they work; the customer record is what we join to.
- AccountingQuickBooks or Xero, so the invoice sits against the same customer as the call.
- Payroll & staffHours and schedules next to the bookings that drive them.
- InventoryWhat you have on hand, tied to what you are selling.
Linked to one customer record, not just one screen. The call Alex answered, the appointment it booked, the invoice and the review request are the same person — which is the part no single tool in that pile can do. You keep the systems that already work.
Straight about this: there is no pre-built connector for any of those systems — including Dentrix. Each connection is scoped and built with you as part of a Platform engagement, against whatever you actually run.
What runs underneath
Three systems doing the work that most small businesses never get to.
01Always on
Nothing waits
for office hours.
Enquiries are answered and logged around the clock, including weekends.
02One record
Every customer
in one place.
Calls, messages and bookings recorded against the same customer, not scattered.
03Reported
You can see
what it did.
A monthly report showing what came in, what converted, and what we changed.
Find your business
If you run a local business that lives or dies by getting found and booking the next customer, you're who we built this for.
What it's quietly costing you
Not dramatic failures — the small, daily leaks that add up to real money.
The call you missed
You were with a customer, on a job, or asleep. They called, you didn't pick up, and by morning they'd booked someone else. Every missed call is a booked job for a competitor.
The lead that went cold
An inquiry came in at 8pm. You saw it at breakfast. That's all it takes — the ones who reply first win, and you were busy doing the actual work.
Invisible when it counts
Customers ask Google — and now ChatGPT — “who's the best near me?” If the answer isn't you, it's someone with more reviews and a site AI can actually read.
You, doing all of it
The website, the posts, the review-chasing, the follow-up, the phones — on top of the work you started the business to do. It doesn't scale, and it burns you out.
What we run for you
One engine, as deep as you want it. Start with a website. Grow into marketing. Hand over the whole front office when you're ready — same engine, same team, one bill.
Be found
Your website, working
A complete site built to be found on Google, Maps, and in AI answers, with every lead captured and attributed. The foundation — where most companies stop.
Be chosen
Your marketing, on autopilot
Scroll-stopping video ads made for you and refreshed weekly, social posts, a review engine that keeps fresh reviews coming, and content from your real work — drafted for you, approved with one tap. This is what makes AI and customers pick you.
Be run
Your front office, handled
Lead follow-up, missed-call text-back, and an AI receptionist that answers every call, text, and email — books the job, answers the common questions, and never lets a lead go cold. Compliance-first for practices.
The AI receptionist
A front desk that never clocks out.
The phone — and the text, and the email — always answered by someone who can actually help, book the appointment, and follow up.
Answers every call
Day, night, weekend, or while you're with a customer — the phone is never missed again.
Books the job
Checks your availability and puts the appointment on the calendar, right there in the conversation.
Texts back missed calls
A missed call gets an instant text — the difference between a booked job and a competitor's.
Follows up, every time
New inquiries get answered and nurtured on a sequence, so nothing slips because you were busy working.
Want just the phone handled, without the full platform? Alex is available on its own.
For medical & dental practices
Practices get the deepest version of the engine — the AI receptionist handles patient calls and booking, missed-call text-back catches every new patient, and follow-up runs automatically — all built compliance-first, so patient information is handled the way it has to be. We scope it to how your practice actually runs.
Sound like your business?
A 15-minute scoping call is enough to map the engine to how you work — what to turn on now, and what to grow into.
Platform builds start from $3,000, scoped to your operation.